Seef Properties, Bahrain’s leading real estate development company, announced the signing of a strategic partnership with Zero Latency VR, the global company specialized in virtual reality experiences, as part of the company’s comprehensive development plan for its mall located in Seef District.
This step comes as part of Seef Properties’ ambitious vision to reshape the shopping and entertainment experience in the Kingdom of Bahrain through innovative and modern concepts, reinforcing the position of its developments as integrated destinations built to international standards, contributing to supporting the national economy and enhancing Bahrain’s status as a leading regional hub for family entertainment and tourism.
On this occasion, Mr. Ahmed Yusuf, Chief Executive Officer of Seef Properties, stated “This announcement comes in line with the comprehensive development plan of Seef Mall – Seef District, which we recently announced, and which aims to reshape the shopping and entertainment experience in the Kingdom through modern and innovative concepts. The plan includes expanding spaces dedicated to family activities, enhancing entertainment facilities, and introducing advanced interactive experiences through Zero Latency VR systems, which will enable visitors to enjoy exceptional adventures across a range of interactive games that can be updated in line with the latest global releases in this fast-growing sector.”
For his part, Mr. Daniel Littlepage, Chief Growth Officer of Zero Latency VR, expressed his delight with the signing of this partnership, saying “We are extremely excited to collaborate with Seef Properties, as this reflects our shared passion for innovation and delivering world-class entertainment experiences. The Middle East is witnessing remarkable growth in demand for premium interactive gaming experiences, and partnering with an important company like Seef Properties, which has a deep understanding of how to deliver unforgettable moments to its visitors, represents an important step in our journey across the region.”
He added, “Over the past decade, our distinctive virtual reality experiences have thrilled millions of players around the world. We believe that this collaboration will represent a successful model for regional expansion and will contribute to strengthening the Kingdom of Bahrain’s position as a major destination for virtual reality enthusiasts across the region.”
It is worth noting that Seef Properties is a publicly listed company on the Bahrain Bourse since 2007, headquartered in the Kingdom of Bahrain. The company has become a leading force in the retail, hospitality, entertainment, and real estate development sectors across the Kingdom. Seef Properties manages an extensive portfolio of assets, reinforcing its position as a distinguished brand.The company’s vision is driven by innovation and diversification, underpinned by its commitment to the highest standards and values to achieve excellence and satisfaction for shareholders, partners, and customers alike. Its current activities focus on the development, ownership, and management of a diverse real estate investment portfolio serving the retail, leisure, and hospitality sectors.
Zero Latency VR is a global leader in free-roam virtual reality experiences, operating a network of more than 150 locations across 30 countries. Since opening its first venue in Melbourne, Australia in 2015, the company has welcomed over five million players worldwide. Its immersive experiences combine cutting-edge technology with interactive adventure in expansive, unrestricted spaces, delivering the sensation of stepping directly into a video game world.